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Reach shoppers who are already looking for you.
TheCart is a personalised shopping app and universal cart. Shoppers tell us their style, then save the pieces they love from anywhere online, so we know exactly who's in the market for your brand right now. You reach them on taste and live intent, not guesswork.
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Britain's best small brands stay hidden from the shoppers who'd love them most.
Nine in ten brands, fighting over a quarter of the visibility. That sliver is the gap we close.
And a whole generation is ready to shop this way.
of Gen Z want personalised suggestions as part of how they shop.
have already bought a product an AI recommended to them.
Two layers of targeting. One genuinely warm audience.
Every TheCart user hands us two things most ad platforms never get cleanly: who they are, and what they're shopping for this week.
Declared taste, at onboarding
Users tell us their core details, style interests and favourite brands when they join. That gives us a stable style profile to match you to, by gender, aesthetic and the brands they already love.
Live shopping intent, every day
Then they save items they love from anywhere online: Instagram, TikTok, ASOS, any brand site, straight into TheCart. Every save is a real-time signal of what they're actually in the market for, so we surface your brand to the people whose saves say they want it.
Not interruption. Introduction.
Pre-qualified audience
Every user signed up to discover independent brands and get personalised picks. You're not interrupting them, they're looking for you.
Style-based targeting
We segment by gender, style and shopping intent. Your campaign only reaches people whose taste actually matches your product.
Live-intent signal
Saves tell us what someone wants right now, so you reach buyers who are in-market this week, not a cold lookalike list.
Predictable reach
Flat, agreed cost before you go live. No auction bidding, no creative-testing burn, no surprise overspend.
Two offerings, open to every brand and agency.
Whether you're an independent brand or an affiliate agency managing a portfolio of them, both models are available to you. Run one, run both, we tailor the mix to how you already operate.
Marketing campaigns
Flat-fee, style-matched sends that put a product in front of the right shoppers and drive them straight to the brand's site.
- Targeted by gender, style and live shopping intent
- Built, sent and reported by us, start to finish
- Founding-partner rates locked as we scale
Affiliate partnerships
We're a live publisher across the major networks, and we run our own Cart partner network for campaigns and ways of working you won't find anywhere else.
- Live on AWIN, CJ and Rakuten, simple to add as a publisher
- Our own Cart partner network for more effective, flexible campaigns
- Recommendations and exclusive discount codes to warm, matched audiences
- One relationship, one brand or a whole portfolio
Both offerings work for a single brand or an agency running many. Mix and match whatever fits.
Get in early. Lock your rate.
Come on board now as a founding partner and keep your rate fixed for 12 months, even as our audience grows from 600+ towards 5,000+ and that reach gets more valuable. You'll also get a direct line to shape how campaigns run.
Let's get your brand seen.
Book a 20 minute call with our founder Alex, or drop us a line and we'll come back with how a first campaign could look for your brand.
Or email directly: alexcavadias@thecart.online